Video Marketing that Propels Your Viewers To Action

Top 20 Video Marketing Statistics


  1. 59% of senior executives prefer to watch video instead of reading text if both are available on the same page – Forbes Insight
  2. Using video on landing pages can increase conversion by 80% – Unbounce
  3. 65% of executives have visited a vendor’s site after watching a video – Forbes
  4. The average internet user spends 88% more time on a website with video – Mist Media
  5. 70% of marketing professionals report that video converts better than any other medium – MarketingProfs
  6. When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
  7. Using video on landing pages can increase conversion by 80% – Unbounce
  8. It is 50x easier to achieve a page 1 ranking on Google with a video -- Forrester
  9. 64% of consumers are more likely to buy a product after watching a video about it – ComScore
  10. Viewing video ads increases purchase intent by 97% and brand association by 139% - Unruly.
  11. Introductory emails that include a video receive an increase click-through rate by 96% - Implix
  12. Blog posts incorporating video attract three times as many inbound links as blog posts without video - SEOmoz
  13. Landing pages with video have up to 800% more conversion than the same page without a video - Orion21
  14. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text - insivia
  15. One out of four marketers are already using video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice - eMarketer
  16. 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI - eMarketer
  17. Video promotion is 6 times more effective than print and direct mail - Digital Sherpa
  18. Only 24% of brands are using online video to market to consumers. – Kantar Media
  19. Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks - Bytemobile Mobile Analytics
  20. Internet video traffic will be 69% of all global consumer Internet traffic in 2017 - Cisco
Brent Tallent

These statistics are important in understanding the evolving trends in video marketing.  Making strategic video marketing decisions will be crucial over the next two years for business who want to grow and become more relevant.

Brent Tallent, Brent Tallent Video Productions

Brent Tallent Video Marketing - Video that Propels